Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
Read More
Guide to Optimizing Amazon Ads for Higher ROI

Guide to Optimizing Amazon Ads for Higher ROI

Amazon advertising should focus on ROI rather than ACOS. This article introduces different ad types, their architecture, and applications. It aims to help sellers optimize their advertising strategies based on product lifecycle and market competition, ultimately improving return on investment. By understanding various ad formats and strategic placements within the Amazon ecosystem, sellers can tailor their campaigns for maximum efficiency and profitability, moving beyond a simple cost-per-sale metric to a holistic view of advertising performance and its impact on overall business growth.

12/30/2025 Logistics Industry Insights
Read More
Hidden Costs Challenge Small Parcel Shipping Globally

Hidden Costs Challenge Small Parcel Shipping Globally

International small packet shipping costs are often unexpectedly high due to hidden costs. This article reveals additional fees in the transportation process, such as volumetric weight, remote area surcharges, and fuel surcharges. It also uncovers potential costs in customs clearance, including prepaid duties, return fees, and declaration discrepancies. Practical guidelines are provided to help cross-border e-commerce sellers mitigate these risks and reduce logistics costs. By understanding and planning for these hidden expenses, sellers can improve their profit margins and avoid unexpected financial burdens.

12/30/2025 Logistics
Read More
Nuqui Airport Boosts Connectivity for Colombias Choc Region

Nuqui Airport Boosts Connectivity for Colombias Choc Region

Nuquí Airport (NQU) is a vital aviation hub in Nuquí, Chocó, Colombia. Although not an international airport, it is crucial for the local economy and logistics. This article introduces Nuquí Airport's geographical location, its role in Colombian air transport, and the importance of the NQU code for logistics information retrieval. It also recommends practical tools provided by platforms like West Coast Cargo, assisting in smooth international trade and logistics operations. The airport's significance lies in connecting the remote region and facilitating the movement of goods and people.

09/29/2025 Airport Codes
Read More
Phnom Penh Airport Expands As Key Hub for Southeast Asia

Phnom Penh Airport Expands As Key Hub for Southeast Asia

Phnom Penh International Airport (PNH) is a key air transport hub connecting Cambodia to the world. With its efficient customs clearance processes and extensive international route network, PNH provides convenient cargo transportation services for businesses. Choose Phnom Penh International Airport to support your business expansion and seize the unlimited business opportunities in the Cambodian market. It offers reliable and streamlined logistics solutions for importers and exporters, making it a vital gateway for trade and investment in Cambodia.

09/29/2025 Airport Codes
Read More
Potential Crisis in Container Shipping Market 500 New Ships Set to Enter Service

Potential Crisis in Container Shipping Market 500 New Ships Set to Enter Service

The container shipping market is facing a dual challenge of declining demand and rapid capacity growth. An estimated 5 million TEUs of new ships are expected to be delivered over the next two years, leading to the highest capacity growth in 20 years, while freight rates continue to plummet, increasing market risks. Although there remains a willingness to pay for some capacity, factors such as global economic slowdown and rising inflation create significant uncertainty for future trends. Industry experts warn that the sector must seek transformation under pressure to enhance competitiveness.

07/22/2023 Logistics Industry Insights
Read More
Global Logistics Firms Urged to Strengthen Document Management

Global Logistics Firms Urged to Strengthen Document Management

In international logistics, documents such as customs declarations, bills of lading, and certificates of origin are crucial. If documents are lost, prompt reissuance is necessary. For customs documents like invoices and packing lists, contact the factory for replacements. Losing a bill of lading complicates matters, requiring reissuance from the freight forwarder or shipping company along with a security deposit. If a certificate of origin needs modification, reasons must be provided for reapplication. In case of loss of issued certificates, contact the visa agency within six months for reprocessing. Understanding these remedies helps avoid logistics obstacles.

07/29/2025 Customs Knowledge
Read More
Global Trade Risks Rise Without Original Bills of Lading

Global Trade Risks Rise Without Original Bills of Lading

This article delves into the definition, high-risk regions, preventive measures, and response strategies related to 'Delivery without Original Bill of Lading' in international trade. It aims to help foreign trade enterprises mitigate risks, protect their rights, and avoid the predicament of losing both goods and payment. The importance of selecting appropriate trade terms, carefully choosing freight forwarders, strictly adhering to operational procedures, and purchasing export credit insurance is emphasized. Furthermore, it provides effective methods for dealing with 'Delivery without Original Bill of Lading' incidents after they occur.

08/22/2025 Logistics Encyclopedia
Read More
Shanghai Port Enhances Cargo Flow with Datadriven Customs Efficiency

Shanghai Port Enhances Cargo Flow with Datadriven Customs Efficiency

This article provides a detailed interpretation of Shanghai Port's "Five-Number Consistency" principle for customs clearance. It emphasizes the consistency of data, including the number of pieces, gross weight, volume, container number, and seal number, across the customs declaration, manifest, bill of lading, terminal pre-recorded data, and tally data. The aim is to help freight forwarding companies avoid cargo delays caused by data errors and improve customs clearance efficiency. Ensuring data alignment across these documents is crucial for smooth and timely processing of goods through Shanghai Port.

08/23/2025 Port Encyclopedia
Read More
Shanghai Port Streamlines Oversized Cargo Handling

Shanghai Port Streamlines Oversized Cargo Handling

This article delves into the operational specifications for oversized cargo in special containers entering Shanghai Port, focusing on the calculation methods for oversized cargo entry plan declaration. It addresses common issues such as handling LCL cargo after bill of lading cut-off, bearing drop-off costs due to force majeure, bill of lading splitting, cost differences in trucking fleets, and Canadian ACI declaration. The article proposes corresponding strategies and recommendations, aiming to provide practical guidance for freight forwarding companies. This helps ensure smoother and more efficient oversized cargo handling within the port.

08/23/2025 Logistics Encyclopedia
Read More